Matcha vs ube: what’s the difference & why we love both

Taste, color, vibe — we’re obsessed either way.

☁️ Green or purple? Why not both?

If you've ever found yourself torn between a vibrant green matcha latte and a dreamy purple ube swirl... welcome to the club. Matcha and ube are both having a serious moment right now — and honestly, they couldn’t be more different (or more delicious). One brings calm energy, the other brings creamy comfort. One tastes grassy and fresh, the other tastes like vanilla cake and magic. Let's break it down.

🍵 What is matcha?

Matcha is finely ground green tea powder made from specially grown and processed tea leaves (hi, Japan 🇯🇵). Unlike regular green tea, you’re drinking the whole leaf — which means more antioxidants, more flavor, and more vibe.

Taste? Earthy, grassy, slightly bitter but smooth.
Texture? Frothy when whisked, silky in lattes.
Energy? Yes. But calm. (Thanks to L-theanine.)
Color? That signature bold green? Total aesthetic goals.

🍠 What is ube?

Ube (pronounced oo-beh) is a purple yam originally from the Philippines. It's been a staple in Filipino desserts for generations, but it's now popping up in donuts, lattes, cookies, and basically anything that wants to look cute and taste like heaven.

Taste? Subtly sweet, vanilla-y, nutty. Like a purple cloud.
Texture? Creamy, dreamy, and rich.
Color? A natural pastel purple. Yes, it’s real.
Vibe? Dessert-core meets nostalgia.

💥 Matcha vs ube: the showdown

Category	Matcha 💚	Ube 💜
Origin	Japan 🇯🇵	Philippines 🇵🇭
Flavor	Grassy, earthy	Sweet, vanilla-like
Energy	Gentle caffeine boost	No caffeine
Uses	Lattes, baking, skincare	Desserts, lattes, spreads
Aesthetic	Bold & minimalist	Soft & playful

💌 Why we love both (and so do you)

Let’s be real: matcha and ube aren’t in competition — they’re a power duo. Matcha gives you that focused energy, a sense of ritual, and a little wellness boost. Ube brings the cozy vibes, the color, and that soft-girl sweetness we all need sometimes.

And when you bring them together? Iconic.

💫 Final sip

At Ubatcha, we didn’t want to choose between matcha and ube — so we embraced both. Whether you’re team green, team purple, or team “I’ll take both in a bundle please,” we’ve got you.

👉 Ready to try both?

Explore our matcha & ube packs and sip your way into your new obsession. 💜💚