Our Story

From curiosity to connection
The Ube Journey
After falling in love with ube, we knew we couldnβt just sell it without truly understanding it. So we flew to the Philippines, the land where ube has been loved for generations. We met farmers, explored the soil, tasted dozens of varieties, and learned about the cultural roots of this vibrant purple yam.
It was more than sourcing, it was about respect, intention, and finding the partners who shared our values. Ube became part of our story not just for its flavor, but for everything it represents.
Ubatcha is more than a brand
Itβs a friendship before anything else.
Itβs a collection of moments, of travels, of people we met along the way.
Itβs long nights, hard questions, moments of doubt and sudden clarity.
Itβs everything that changed when we chose to build this dream together.
This is our new life, and we hope the quality and care behind every product will speak to everyone who takes a sip.

















